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Discounts and coupons are not only effective with traditional marketing but are proved also on growing fan bases in social media platforms. According to a survey done by Morpace, 37 percent of Facebook users joined fan pages because they wanted to get coupons and discounts. If you want to take advantage of this, eMarketer senior analyst Debra Aho Williamson reminded companies that they need to make coupons print or download easily and the offers must work as promised.

World Cup has always been tempting to soccer lovers as well as - advertisers. Inspired by the Argentina’s coach Diego Maradona, who says he’ll celebrate by running around naked in Buenos Aires, Pepsi announced that the company’s soft drink bottles will be sold for a week in Argentina with no label if that country wins the soccer tournament.

The idea is illustrated in a campaign with a series of print ads this week, remarking humorously on a Pepsi-shaped plastic bottle that says “If the coach goes naked, we will, too. Pepsi promises.”

YouTube videos got short lifespan and they seem to be getting shorter. According the data from analytics firm TubeMogul, 50% of views of a YouTube video are generated in the first 6 days it is on the site, compared to 14 days in 2008. After 20 days, it captures probably 75% of its total views, which is around 24 days shorter compared to 2008.

The Australian iClothing team has created a complete line of iPad-compatible clothing includes an i-Dress and a unisex i-Tee.
Wonder if this is all inspired by the kangaroos in Australia?

Alex Brownstein, a copywriter who wanted to get a job in advertising, created an online ad campaign for only $6 that targeted a selection of New York creative directors. Whenever these creative heads searched for their own name on Google - the secret egotistical moment - their name would appear as a headline on an ad which said: “Googling yourself is a lot of fun. Hiring me is fun too.” Brownstein was eventually landed the role as a senior copywriter at Y&R New York.

Four New York University students raised more than $100, 0000 to fulfil their vision of building a facebook alternative Diaspora. In view of the recent privacy concerns on different social media platforms, Team Diaspora named Daniel Grippi, Maxwell Salzberg, Ilya Zhitomirskiy and Raphael Sofaer set out to build a network that allows people to install their own seed – a personal web server with their photos, videos and everything else. The server would be fully owned and controlled by the user, so the user could share anything and still maintain ownership over it.

Ideal as it sounds like, on the other side of the battle there comes 2300 current Facebook fans who have agreed to back the company with as little as five bucks.

In a few months time, we should see if the formula of $100, 000 plus four NYU students with a powerful vision would produce another mind-blowing social media wave. Many of us are surely looking forward to them bringing us surprises.

Mobile Advertising from Apple

“First couple of months they [Apple] will actually be the ones coding
and programming the ads,” said one executive who discussed plans with
Quattro Wireless, the mobile ad network Apple acquired in January.

Nestle informed its 90,000 Facebook fans that: “We welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic — they will be deleted.”
Jagos Golubovic comment: “I was a big fan of your products, but now, when I saw what you guys wrote, I think I’m gonna stop buying them.” Others commented to just stop being fans.