Dec17
According to a recent survey by retail research organization NPD Group in Canada, found consumers plan to spend no more in 2009 than they did one year ago, during the global recession. Consumers trying to do their holiday shopping on a budget are being targeted this year, more than ever before, by viral marketing through social-media websites such as Facebook and Twitter, as businesses try to find new ways to connect with customers.
Chain Retailers like Walmart and Home Depot gave exclusive offers and discounts to followers of their own Twitter and Facebook pages. It’s just one example of how holiday marketing is melding with new media. Sports retailer Golf Town, has launched what the company calls its “most aggressive social media initiative to date” for the holiday season: the “12 Tweets of Christmas” campaign, featuring a dozen exclusive deals for its online followers on the micro-blogging website Twitter in the lead-up to Dec. 25th.
“Marketing budgets are smaller than they were a year ago, and social-media marketing work generally takes more time than money,” says Darren Barefoot, co-author of the book Friends with Benefits: A Social Media Marketing Handbook. “The consumer really wants information and that’s the thing that the web does really well. . . . The best retailers are going to be using that really smartly to get people into their stores.”
Dec9
In recent years the first Monday of December (now we called Cyber Monday) has become the busiest day for online shopping, with consumers scouting for the best deals over the Black Friday Sales before making their decision on the Monday. In November of 2005 the New York Times reported the name Cyber Monday grew due to the millions of American workers who returned to work after the Thanksgiving Day holiday and proceeded to flood the internet and began shopping online while at the office or when they got home.
According to industry body for online retailers - ReD (Retail Decisions in Britain), Britain has experienced its busiest online shopping day ever as part of Cyber Monday, spent a combined total of £33 million, a year-on-year increase of 21 per cent.
As online marketing & optimization play an important role in both Black Friday and Cyber Monday in present opportunities to purchase wisely. Studies in US have shown that sales spike every Monday after Thanksgiving:
Silver Surfers (65 yrs old and older) spend 1 hour a day online-focusing on price comparisons
African Americans make up 89% of online shoppers spending 1 hour on the internet shopping for automobiles and electronics.
Baby Boomers search more than 75% of the time for automobiles, appliances and electronics.
“With more and more consumers taking advantage of the convenience and price savings available online, it is no surprise that today sees the highest sales ever online in a single day. As shoppers go online to bag the Christmas bargains our latest research discovered that nearly three quarters of internet shoppers would be doing half or more of their total Christmas shopping online.” Said David Smith, Director of Operations in IMRG.
Dec8
Jimmy Wales, the founder of Wikipedia thinks the most important changes ahead will be forged by the “next billion people coming online, mainly in India and China.”
Nov20
The popularity of social networking sites, such as Facebook and Twitter, have led users to stop looking for coupon bargains in the newspapers, but online. In fact, people have been creating their own virtual community of bargain hunters.
Kelly Wallace, citing shopping experts, said social networking is guaranteed to save at least 15 to 20% on your shopping bill — and even as much as 30% if you’re really looking for bargains.
In these tough economic times, more and more people are using their computers to save money from all different kinds of discount/deals/offers. Last year, massive online marketing campaigns in Twitter with online deals had caused 1430% increase of Twitter users within a month. A great deal may just be a click away.
“Dell sold millions of dollars of computers using Twitter and social media, so it’s for all types of products.” The use of online coupons has jumped an astounding 172% between this year and last, according to Tiffany Ivanovsky, one of the “deals pro” who will offer tips and tricks on how to save for free in the social community portal.
Bloggers from more than 20 countries and regions in Asia gathered in Hong Kong to attend Asia’s first blogger event - BlogFest. Asia on Friday November 6th, 2009.
Metapeople was honoured to have participated in the series of event involving hundreds of professional bloggers from various Asian communities. It was profoundly beneficial and interesting to be able to learn about the unique experience of many bloggers in their perspective regions, as well as interacting with key bloggers in Philippine, Malaysia, Vietnam, Indonesia, Myanmar, Taiwan, China and in particular our local Hong Kong Bloggers.
As a significant component of Web2.0, blogging is set to become an integral part of brand management, with its increasing popularity and versatility. The event was nevertheless insightful over how blogging and other forms of social media are causing a huge impact on how information may reach their recipients. If you didn’t know already, metapeople do provides social media based advertising solutions. Kindly let us know if you want to give it a go.
“Social media is becoming the way you connect with your customer,” says Bill Emerson, a former retail executive who heads Emerson Advisors in West Palm Beach, Fla. Refer to Kohl’s Corp Facebook Page Campaign with 720,000 supporters within 6 months.
A new poll conducted by BIG research for Shop .org, a retail trade group, found that 47% of online retailers will increase their use of social media during the coming holiday season. More than half, 60%, said they had added or improved their Facebook page and Twitter pages this year.
Metapeople HK had ranked the Top 10 Hong Kong Shopping Malls in the number of fans on Facebook, the top 3 shopping malls as follow: Harbour City (15,417); Langhan Place (6,370); & Times Square HK (4,736).
Various Shoppers who sign on as fans on retail Web sites often express their love for the company. But many also use the sites to voice specific complaints. As Social Media Experts, we strongly recommend the Facebook page should give customers a place to interact, share stories and celebrate in all the interactive events.
Top 10 Facebook HK Shopping Mall Page
- Harbour City: 15,417
- Langhan Place: 6,340
- Times Square HK: 4,736
- New Town Plaza (Shatin): 1,866
- East Point City: 733
- Olympian City: 295
- TKO Park Central: 154
- CityWalk (Tsuen Wan): 126
- Gold Coast Shopping Mall: 108
- Element: 37
In Hong Kong, as blogging grows, we can expect more people to wonder … Can I do this? Am I cut out to be a good local blogger? While we don’t think there’s a formula or recipe for local blogging success, metapeople thinks there are some personality traits that will make you more likely to succeed then others.
Metapeople attended the third Punch Party Hong Kong event last Friday October 30th, with the theme of “Vacation Mode”. The 7 speakers, also well known-local bloggers, share their views in life and their definition in Travelling. With wonderful harbour night view of Hong Kong.
So what is Punch Party Hong Kong? Punch Party was first launch in Taiwan by Digital Culture Association for the entire local tech-bloggers meeting. It was introduced to Hong Kong on February 20, 2009 without a specific category as Taiwan, but it set a theme for bloggers to share their mindset. Each blogger would have 7 minutes for their presentation.
In general speaking, as a blogger, it is necessary to connect with people to grow your own blog. This is true whether you’re a local blogger or not. Blogging is a conversation, and if you’re not the type to want to connect with others, you’ll probably find it much harder to succeed. Outgoing people are typically more interested in what others believe, and that curiosity will be very helpful as you grow your own blog.
Nov2
“Rich Media Rocks” was held annually by Microsoft Advertising Asia and this year, metapeople HK had been invited to attend the event in Hong Kong, for the latest global trends and freshest Rich Media online opportunities!
The speakers in Rich Media Rocks are the global industry leaders including Eyeblaster Digital Experience Strategist, Dean Donaldson, Millward Brown-Dynamic Logic, Chris Maier, Business Director of OMD, Lawrence Lo and digital experts, William Lai from Microsoft Advertising.
“Rich Media advertising is more than dynamic. It brings advertising to an entirely new level and encourages audiences to interact with brands for longer period of time.” by William.
Research from Eyeblaster, Dean Donaldson has proved Rich Media is an extremely effective form of online advertising; especially integrate with Social Medias, even in Video Games today.
“As Social Medias becomes an essential in our daily life, public acceptability in brands also integrated. A successful campaign draws the click-through-rate and click-per-view in online advertising, as Pepsi “Refresh everything” Campaign had draw 14% CTR in Banner ad and 28.5% CTR when it’s had integrate with YouTube and by Input your recorded Video into the Campaign within a month.”
Concluding the Rich Media Rocks 2009 generally, today’s advertisement campaign had already accepted the Social Medias and its integration. Advertisement and Marketing campaigns no longer catches consumers attraction by traditional medias platform; advertisement is everywhere in personal life has already beyond personal application level and outreaching to commercial use.
Despite this fact, some case studies had brought up the discussion for Integrated Medias platform advertising campaigns. Example as: Leeches Invasion in Spain Travel Site Campaign; Astroboy Rich Media MSN Homepage Campaign.
Oct27
30th Oct HK Bloggers night…
