metapeople Hong Kong

To many brands Facebook might have surpassed their branded websites in terms of online presence due to the fast increased popularity in the social media platform. Coca-cola for example has hit 10.7 million Facebook fans while the traffic of their brand website on the other hand fell by more than 40% in July compared to a year ago.

Kraft Food also has gathered a fan base as big as 8.7 million but its US traffic for its multi-brand site drops 73% in one year.