To many brands Facebook might have surpassed their branded websites in terms of online presence due to the fast increased popularity in the social media platform. Coca-cola for example has hit 10.7 million Facebook fans while the traffic of their brand website on the other hand fell by more than 40% in July compared to a year ago.
Kraft Food also has gathered a fan base as big as 8.7 million but its US traffic for its multi-brand site drops 73% in one year.
According to a recent Yahoo survey on the hottest keywords for the first six months of 2010, the fastest growing businesses in search marketing for Hong Kong, South Korea, Singapore, India and Taiwan are travel, education and medical cosmetology.
In Hong Kong, ‘travel’ tops the list while ‘interior design’, ‘renovation’, ‘bank’ and ’software’ also claims a position in top ten. In Singapore, people seem to be more interested in art and entertainment related keywords such as ‘Universal Studio”, “M1”and “it show 2010” etc. For South Korea on the other hand, the main list consists of different consumer products such as ‘New Balance’ and ‘Nike’.
After learning the fact that a movie called ‘The Social Network’ featuring Facebook CEO Mark Zuckerberg will be released soon, some creative guys out there have thought about making a movie for Twitter as well. And before someone actually does that, here’s a trailer at least to give you some hints on what it will be like.
Gone are the days when bloggers were only friends we met on the Internet. They now are professionals who need special training on what they do. A total of 150 bloggers gathered in Melbourne and spent a full day learning about four aspects of blogging.
1. Creating Killer Content
2. Finding Readers
3. Building Community and Reader Engagement
4. Monetization
Japanese car manufacturer Nissan has developed an air filter that dispense vitamin C into a car’s cabin, moisturising the skin of its occupants. The creation was done by Nissan in an aim to ‘enhance the health and well-being’ of customers; their next steps also include incorporating odour-reducing ioniser and posture-improving seats that improve circulation into the vehicles.
An interesting infographic from iFun shows how the new iPhone 4 devices are being priced all around the world. It shows that Hong Kong has the cheapest iPhone 4 while Italy sells the costliest.
