metapeople Hong Kong

World Cup has always been tempting to soccer lovers as well as - advertisers. Inspired by the Argentina’s coach Diego Maradona, who says he’ll celebrate by running around naked in Buenos Aires, Pepsi announced that the company’s soft drink bottles will be sold for a week in Argentina with no label if that country wins the soccer tournament.

The idea is illustrated in a campaign with a series of print ads this week, remarking humorously on a Pepsi-shaped plastic bottle that says “If the coach goes naked, we will, too. Pepsi promises.”