metapeople Hong Kong

Alex Brownstein, a copywriter who wanted to get a job in advertising, created an online ad campaign for only $6 that targeted a selection of New York creative directors. Whenever these creative heads searched for their own name on Google - the secret egotistical moment - their name would appear as a headline on an ad which said: “Googling yourself is a lot of fun. Hiring me is fun too.” Brownstein was eventually landed the role as a senior copywriter at Y&R New York.