metapeople Hong Kong

In recent years the first Monday of December (now we called Cyber Monday) has become the busiest day for online shopping, with consumers scouting for the best deals over the Black Friday Sales before making their decision on the Monday. In November of 2005 the New York Times reported the name Cyber Monday grew due to the millions of American workers who returned to work after the Thanksgiving Day holiday and proceeded to flood the internet and began shopping online while at the office or when they got home.

According to industry body for online retailers - ReD (Retail Decisions in Britain), Britain has experienced its busiest online shopping day ever as part of Cyber Monday, spent a combined total of £33 million, a year-on-year increase of 21 per cent.

As online marketing & optimization play an important role in both Black Friday and Cyber Monday in present opportunities to purchase wisely. Studies in US have shown that sales spike every Monday after Thanksgiving:

Silver Surfers (65 yrs old and older) spend 1 hour a day online-focusing on price comparisons

African Americans make up 89% of online shoppers spending 1 hour on the internet shopping for automobiles and electronics.

Baby Boomers search more than 75% of the time for automobiles, appliances and electronics.

“With more and more consumers taking advantage of the convenience and price savings available online, it is no surprise that today sees the highest sales ever online in a single day. As shoppers go online to bag the Christmas bargains our latest research discovered that nearly three quarters of internet shoppers would be doing half or more of their total Christmas shopping online.” Said David Smith, Director of Operations in IMRG.