metapeople Hong Kong

“Rich Media Rocks” was held annually by Microsoft Advertising Asia and this year, metapeople HK had been invited to attend the event in Hong Kong, for the latest global trends and freshest Rich Media online opportunities!

The speakers in Rich Media Rocks are the global industry leaders including Eyeblaster Digital Experience Strategist, Dean Donaldson, Millward Brown-Dynamic Logic, Chris Maier, Business Director of OMD, Lawrence Lo and digital experts, William Lai from Microsoft Advertising.

“Rich Media advertising is more than dynamic. It brings advertising to an entirely new level and encourages audiences to interact with brands for longer period of time.” by William.

Research from Eyeblaster, Dean Donaldson has proved Rich Media is an extremely effective form of online advertising; especially integrate with Social Medias, even in Video Games today.

“As Social Medias becomes an essential in our daily life, public acceptability in brands also integrated. A successful campaign draws the click-through-rate and click-per-view in online advertising, as Pepsi “Refresh everything” Campaign had draw 14% CTR in Banner ad and 28.5% CTR when it’s had integrate with YouTube and by Input your recorded Video into the Campaign within a month.”

Concluding the Rich Media Rocks 2009 generally, today’s advertisement campaign had already accepted the Social Medias and its integration. Advertisement and Marketing campaigns no longer catches consumers attraction by traditional medias platform; advertisement is everywhere in personal life has already beyond personal application level and outreaching to commercial use.

Despite this fact, some case studies had brought up the discussion for Integrated Medias platform advertising campaigns. Example as: Leeches Invasion in Spain Travel Site Campaign; Astroboy Rich Media MSN Homepage Campaign.