metapeople Hong Kong

The secret to success may lie in the most old-school of marketing techniques: give people a deal.

A new consumer study of “digitally connected” consumers conducted by Razorfish found that 43 percent of those following brands on Twitter do so because of exclusive deals or offers. That dwarfs interesting content (23%); current customers (24 %) and service support (4%). Overall, over 25 percent said they followed a brand on Twitter.

Another survey had conducted roughly the same for those brands on Facebook. Nearly 37 percent said it was for deals, edging out current customers (33%), and dwarfing interesting content (19 %) and service support (5 %). About 40 percent said they’ve connected with brand pages on Facebook.