metapeople Hong Kong

Percent of 2009 Inc. 500 Company interviewed that Monitored Brand on Social Media Sites.

2007 – 50% (- - -)

2008 – 60% (↑10%)

2009 – 68% (↑8%)

Source: UMASS Dartmouth, Social Media in the 2009 Inc 500: New Tools & New Trends

The popularity of social networking sites, such as Facebook and Twitter, have led users to stop looking for coupon bargains in the newspapers, but online. In fact, people have been creating their own virtual community of bargain hunters.

Kelly Wallace, citing shopping experts, said social networking is guaranteed to save at least 15 to 20% on your shopping bill — and even as much as 30% if you’re really looking for bargains.

In these tough economic times, more and more people are using their computers to save money from all different kinds of discount/deals/offers. Last year, massive online marketing campaigns in Twitter with online deals had caused 1430% increase of Twitter users within a month. A great deal may just be a click away.

“Dell sold millions of dollars of computers using Twitter and social media, so it’s for all types of products.” The use of online coupons has jumped an astounding 172% between this year and last, according to Tiffany Ivanovsky, one of the “deals pro” who will offer tips and tricks on how to save for free in the social community portal.

The secret to success may lie in the most old-school of marketing techniques: give people a deal.

A new consumer study of “digitally connected” consumers conducted by Razorfish found that 43 percent of those following brands on Twitter do so because of exclusive deals or offers. That dwarfs interesting content (23%); current customers (24 %) and service support (4%). Overall, over 25 percent said they followed a brand on Twitter.

Another survey had conducted roughly the same for those brands on Facebook. Nearly 37 percent said it was for deals, edging out current customers (33%), and dwarfing interesting content (19 %) and service support (5 %). About 40 percent said they’ve connected with brand pages on Facebook.

Bloggers from more than 20 countries and regions in Asia gathered in Hong Kong to attend Asia’s first blogger event - BlogFest. Asia on Friday November 6^th, 2009.

Metapeople was honoured to have participated in the series of event involving hundreds of professional bloggers from various Asian communities. It was profoundly beneficial and interesting to be able to learn about the unique experience of many bloggers in their perspective regions, as well as interacting with key bloggers in Philippine, Malaysia, Vietnam, Indonesia, Myanmar, Taiwan, China and in particular our local Hong Kong Bloggers.

As a significant component of Web2.0, blogging is set to become an integral part of brand management, with its increasing popularity and versatility. The event was nevertheless insightful over how blogging and other forms of social media are causing a huge impact on how information may reach their recipients. If you didn’t know already, metapeople do provides social media based advertising solutions. Kindly let us know if you want to give it a go.

“Social media is becoming the way you connect with your customer,” says Bill Emerson, a former retail executive who heads Emerson Advisors in West Palm Beach, Fla. Refer to Kohl’s Corp Facebook Page Campaign with 720,000 supporters within 6 months.

A new poll conducted by BIG research for Shop .org, a retail trade group, found that 47% of online retailers will increase their use of social media during the coming holiday season. More than half, 60%, said they had added or improved their Facebook page and Twitter pages this year.

Metapeople HK had ranked the Top 10 Hong Kong Shopping Malls in the number of fans on Facebook, the top 3 shopping malls as follow: Harbour City (15,417); Langhan Place (6,370); & Times Square HK (4,736).

Various Shoppers who sign on as fans on retail Web sites often express their love for the company. But many also use the sites to voice specific complaints. As Social Media Experts, we strongly recommend the Facebook page should give customers a place to interact, share stories and celebrate in all the interactive events.

Top 10 Facebook HK Shopping Mall Page

• Harbour City: 15,417
• Langhan Place: 6,340
• Times Square HK: 4,736
• New Town Plaza (Shatin): 1,866
• East Point City: 733
• Olympian City: 295
• TKO Park Central: 154
• CityWalk (Tsuen Wan): 126
• Gold Coast Shopping Mall: 108
• Element: 37

In Hong Kong, as blogging grows, we can expect more people to wonder … Can I do this? Am I cut out to be a good local blogger? While we don’t think there’s a formula or recipe for local blogging success, metapeople thinks there are some personality traits that will make you more likely to succeed then others.

Metapeople attended the third Punch Party Hong Kong event last Friday October 30th, with the theme of “Vacation Mode”. The 7 speakers, also well known-local bloggers, share their views in life and their definition in Travelling. With wonderful harbour night view of Hong Kong.

So what is Punch Party Hong Kong? Punch Party was first launch in Taiwan by Digital Culture Association for the entire local tech-bloggers meeting. It was introduced to Hong Kong on February 20, 2009 without a specific category as Taiwan, but it set a theme for bloggers to share their mindset. Each blogger would have 7 minutes for their presentation.

In general speaking, as a blogger, it is necessary to connect with people to grow your own blog. This is true whether you’re a local blogger or not. Blogging is a conversation, and if you’re not the type to want to connect with others, you’ll probably find it much harder to succeed. Outgoing people are typically more interested in what others believe, and that curiosity will be very helpful as you grow your own blog.

“Rich Media Rocks” was held annually by Microsoft Advertising Asia and this year, metapeople HK had been invited to attend the event in Hong Kong, for the latest global trends and freshest Rich Media online opportunities!

The speakers in Rich Media Rocks are the global industry leaders including Eyeblaster Digital Experience Strategist, Dean Donaldson, Millward Brown-Dynamic Logic, Chris Maier, Business Director of OMD, Lawrence Lo and digital experts, William Lai from Microsoft Advertising.

“Rich Media advertising is more than dynamic. It brings advertising to an entirely new level and encourages audiences to interact with brands for longer period of time.” by William.

Research from Eyeblaster, Dean Donaldson has proved Rich Media is an extremely effective form of online advertising; especially integrate with Social Medias, even in Video Games today.

“As Social Medias becomes an essential in our daily life, public acceptability in brands also integrated. A successful campaign draws the click-through-rate and click-per-view in online advertising, as Pepsi “Refresh everything” Campaign had draw 14% CTR in Banner ad and 28.5% CTR when it’s had integrate with YouTube and by Input your recorded Video into the Campaign within a month.”

Concluding the Rich Media Rocks 2009 generally, today’s advertisement campaign had already accepted the Social Medias and its integration. Advertisement and Marketing campaigns no longer catches consumers attraction by traditional medias platform; advertisement is everywhere in personal life has already beyond personal application level and outreaching to commercial use.

Despite this fact, some case studies had brought up the discussion for Integrated Medias platform advertising campaigns. Example as: Leeches Invasion in Spain Travel Site Campaign; Astroboy Rich Media MSN Homepage Campaign.