metapeople Hong Kong

There are some things you should know before starting SEO on a Company Website even if trying it by your own or hiring a professional SEO company.

1. SEO is not a project it’s a longtime job. If your website has got some huge OnSite problems, such as an absolutly for search engine not accesable navigation then of course there are at least some things you won’t have to touch again before the next relaunch is coming up. But most things that today really count in SEO will need your ongoing attention.

2. If you are planing a relaunch or other changes to your site it can never be to early to get an SEO aproving your concept. Taking out problems after they have been made it’s much more expensive and if you had a good SEO standing before it can even cost you a lot - in rankings and for sure also in cash.

3. SEO is involving much more people in your company than you might think about right now. Starting from designers, programmers, writers to every other person involved in marketing and sometimes even the law department. If you will be in charge for the success of SEO in your company you will need to influence a lot of people to getting the important changes done.

4. SEO is valuable, if some company offer you SEO for less than you pay for your cleaning lady - something have to be wrong. Or would you let her optimize your website? Just think of your Adword spendings last month and you’ll know about the value of a good position.

5. There are a lot of things than can be made wrong in SEO. Do not use or do not let someone else use your company website as a sandbox.